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Brand · Design Assets

Design Assets

The toolkit for Fjord & Flame (E2E Test) — marks, colours, and type. Click a colour to copy its hex; click a logo to open the full-size file for download.

Logos & marks

Click to open full size
SVG preferred. Becomes ground truth: composited exactly onto renders, never redrawn by the model.
primary
primaryPrimary lockup — rune monogram with wordmarkFrom your materials⤓ Open / download
monogram
monogramMonogram — FF rune intersectionFrom your materials⤓ Open / download
mark
markEmber mark — single vertical flameFrom your materials⤓ Open / download
secondary
secondaryEmber mark — single vertical flameFrom your materials⤓ Open / download

Colour palette

Click a swatch to copy the hex

Typography

headlineSuisse WorksWeights 400 · 500Inferred
bodyMaison NeueWeights 400 · 500Inferred
accentSöhne MonoWeights 400Inferred

Applications

How the identity lands on real surfaces
Charcoal steel wall lettering on raw concrete, lit by ember glow.
Charcoal steel wall lettering on raw concrete, lit by ember glow.
Charcoal steel shopfront lettering on concrete, photographed at cold dawn.
Charcoal steel shopfront lettering on concrete, photographed at cold dawn.
Blind-debossed business cards on unstained Finnish pine, north light.
Blind-debossed business cards on unstained Finnish pine, north light.
Grey linen towels stacked on concrete bench in cold morning light.
Grey linen towels stacked on concrete bench in cold morning light.
Charcoal and frosted amenity bottles on concrete shelf, firelit from left.
Charcoal and frosted amenity bottles on concrete shelf, firelit from left.
Black steel entrance plaque engraved into concrete facade, dawn light.
Black steel entrance plaque engraved into concrete facade, dawn light.
Charcoal heavyweight tee with frost white logo, flat on concrete.
Charcoal heavyweight tee with frost white logo, flat on concrete.
Frosted sauna oil bottle on black granite with condensation beading.
Frosted sauna oil bottle on black granite with condensation beading.
Charcoal linen notebook on Finnish pine desk, north window light.
Charcoal linen notebook on Finnish pine desk, north window light.
Charcoal letterpress matchbook beside single ember on black granite.
Charcoal letterpress matchbook beside single ember on black granite.