Working on McDonald's
Four agents maintain this brand — learning it, watching its market, building its work, and reading how that work performs.
The PlayPlace (location) has no approved anchor, so the QA loop can't verify likeness when The PlayPlace appears in new renders. Accept to generate a portrait, then approve it as the anchor.
Grease-Spotted Paper Bag (prop) has no approved anchor, so the QA loop can't verify likeness when Grease-Spotted Paper Bag appears in new renders. Accept to generate a portrait, then approve it as the anchor.
McCafe Coffee (prop) has no approved anchor, so the QA loop can't verify likeness when McCafe Coffee appears in new renders. Accept to generate a portrait, then approve it as the anchor.
34 cast prompts have approved reference images the compiled prompts haven't measured yet. Accept to run one vision pass per subject (master + each entity — a few cents each) that reads the photos and locks in measured colours, micro-texture, proportions and identifying marks.
No real mark is on file — every logo is a generated concept, so renders can only approximate it and nothing is composited exactly. Upload the SVG (or a PNG with alpha) on Design Assets.
Asset 089bbedd spent $182.63 for just 2 engagements per dollar—15× worse than the unsponsored Big Mac macro photo (029bce) which achieved 29 eng/$ on its $47.74 boost. The menu board's 3.71% engagement rate also sits below the 4.00% campaign median despite significant spend.
The 2AM drive-thru photo (22699214) hit 10.05% engagement—2.51× the campaign median—organically, matching the success pattern of the countdown Story. Its authentic late-night moment and 10.05% rate (vs photo avg 4.33%) suggests strong Story-format potential.
The morning rush counter shot (92e52b45) delivered 6.60% engagement—1.65× median—organically with strong 1.54% click-through (112 clicks on 7,268 reach). Its 'crew energy' human angle hasn't been tested beyond feed, where it's already outperforming the category photo average of 4.33%.
Brand Agent
Maintains the brand's understanding of itself
Distills memories from every session and approval, locks visual DNA from signed-off work, and audits renders against the canon.
- DidCanon is healthy — nothing to flag23h ago
- DidCanon is healthy — nothing to flag4d ago
- LearnedLearned a performance patternBoosted spend on this brand shows high variance in efficiency — one boosted asset achieved 29 eng/$ while others delivered only 2 eng/$, su…5d ago
- LearnedLearned a performance patternLaunch-moment photos (2AM drive-thru: 10.05% engagement) outperform macro product detail photos (4.00% engagement) even though both are pho…5d ago
- RecommendedUpload the real logoNo real mark is on file — every logo is a generated concept, so renders can only approximate it and nothing is composited exactly. Upload t…6d ago
- RecommendedDensify brand prompts from approved photos34 cast prompts have approved reference images the compiled prompts haven't measured yet. Accept to run one vision pass per subject (master…6d ago
- DidFound McCafe Coffee unanchored, densifiable prompts, upload logo6d ago
- LearnedLearned a brand factNew product launches (chicken BigMac) are being promoted via Meta ads targeting chicken enthusiasts.17d ago
- DidFound The PlayPlace unanchored, Grease-Spotted Paper Bag unanchoredAug 7
- LearnedLearned a performance patternTime-sensitive/launch-moment content (countdown, drive-thru at 2AM launch night) sustains high engagement; evergreen product detail shots (…Aug 7
Market Agent
Watches the market this brand competes in
Maps competitors and positioning, and refreshes the rolling trend brief that rides into every Studio conversation.
- DidResearched the market & competitors17d ago
- DidResearched the market & competitors17d ago
Production Agent
Builds the work — images, films, copy, campaigns
Executes briefs from Studio and Flows: renders assets, expands campaigns, assembles films, and parks anything risky at a human approval.
- DidGenerated an asset17d ago
- DidGenerated an asset17d ago
- DidGenerated an asset17d ago
- DidGenerated an asset17d ago
- DidGenerated an asset17d ago
- DidGenerated an asset17d ago
- DidExpanded a campaign schedule17d ago
- DidDeveloped campaign concepts17d ago
- DidRendered a Studio option17d ago
- DidRendered a Studio option17d ago
In-Market Agent
Watches live campaigns and recommends the next move
Reads per-asset channel performance daily, learns what works into brand memory, and proposes concrete next steps you can accept in one click.
- RecommendedReformat morning crew photo for multi-format reachThe morning rush counter shot (92e52b45) delivered 6.60% engagement—1.65× median—organically with strong 1.54% click-through (112 clicks on…23h ago
- RecommendedReformat Drive-thru launch night into StoriesThe 2AM drive-thru photo (22699214) hit 10.05% engagement—2.51× the campaign median—organically, matching the success pattern of the countd…23h ago
- RecommendedPause boosted menu board graphic—worst efficiencyAsset 089bbedd spent $182.63 for just 2 engagements per dollar—15× worse than the unsponsored Big Mac macro photo (029bce) which achieved 2…23h ago
- DidThe Story countdown graphic (e94938c1) achieved 14.67% engagement—3.67× the campaign median—with zero boost spend, while two boosted assets delivered only 2 eng/$ each.23h ago
- RecommendedReformat Big Mac stack anatomy graphic for StoriesThe anatomy graphic achieved 814 engagements at 6.65% rate (1.7× median) with zero spend, leveraging the format advantage graphics show in …2d ago
- RecommendedRun fresh content flow — 48+ hours of silenceZero 7-day activity across all 12 assets signals the campaign has gone dormant since early August. The most recent unpaused post (Big Mac h…2d ago
- RecommendedPause boosted fries detail — worst cost-efficiencyThe fries detail photo spent $156.80 for just 288 engagements (2 eng/$), matching the menu board's inefficiency but with 3.03% engagement r…2d ago
- RecommendedReformat Story countdown graphic across placementsThe countdown graphic delivered 2,358 engagements at 14.67% rate (3.7× the 4.00% campaign median) with zero boost spend. Graphics in this c…2d ago
- DidCampaign activity has flatlined: all assets show zero 7-day engagement despite strong early performers at 3.7× median engagement rate.2d ago
- RecommendedReformat morning rush photo for Feed + ReelsThe crew energy photo (assetId 92e52b45-14b1-4cd8-b541-cc5fc514b3ca) hit 6.60% engagement — 1.65× median and 1.5× the photo category averag…3d ago