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Brand · Design Assets

Design Assets

The toolkit for McDonald's — marks, colours, and type. Click a colour to copy its hex; click a logo to open the full-size file for download.

Logos & marks

Click to open full size
SVG preferred. Becomes ground truth: composited exactly onto renders, never redrawn by the model.
primary
primaryGolden ArchesFrom your materials⤓ Open / download

Colour palette

Click a swatch to copy the hex

Typography

headlineSpeedeeWeights 700 · 900From your materials
bodyNational 2Weights 400 · 500 · 600Inferred
accentGothamWeights 700 · 800Inferred

Applications

How the identity lands on real surfaces
Neon signage in Golden Arches Yellow on white tile behind chrome counter
Neon signage in Golden Arches Yellow on white tile behind chrome counter
Shopfront signage in signature red and yellow above glass entrance catching golden light
Shopfront signage in signature red and yellow above glass entrance catching golden light
Wall-mounted logo in red and yellow on white tile under bright fluorescent light
Wall-mounted logo in red and yellow on white tile under bright fluorescent light
Takeaway coffee cup in Golden Arches Yellow and Big Mac Red under commercial light
Takeaway coffee cup in Golden Arches Yellow and Big Mac Red under commercial light
Business cards on red plastic booth surface beside fresh-cut fries in cardboard container
Business cards on red plastic booth surface beside fresh-cut fries in cardboard container
Shopping bag in Big Mac Red with golden logo under bright commercial lighting
Shopping bag in Big Mac Red with golden logo under bright commercial lighting
Menu card in primary colors on red tray under fluorescent drive-thru lighting
Menu card in primary colors on red tray under fluorescent drive-thru lighting
Letterhead and envelope on red molded plastic surface under bright commercial light
Letterhead and envelope on red molded plastic surface under bright commercial light
Branded coaster under condensation-beaded cup on red plastic booth table under fluorescents
Branded coaster under condensation-beaded cup on red plastic booth table under fluorescents
Red crew-neck tee with golden logo screen-printed large across chest panel
Red crew-neck tee with golden logo screen-printed large across chest panel