Voice & Messaging
How Benny's Bananas (restoration scratch) sounds — the register, the rules, and a library of in-voice lines. Click any line to copy it.
The voice
Straightforward and friendly without trying too hard. Talks about bananas the way your neighborhood grocer would—honest about what's good today, what's not quite ready, what'll be perfect tomorrow.
“Just bananas.”
Do
- Use contractions naturally
- Name specific details
- Acknowledge trade-offs honestly
- Keep sentences short and clear
- Speak peer-to-peer
- Say what things actually are
Don’t
- Never use superlatives or hype
- Skip corporate softeners entirely
- Don't oversell or exaggerate
- Avoid marketing speak
- No 'we believe' or 'passionate'
- Never condescend or explain basics
Signature lines
Click to copyVoice corpus
Few-shot examples the content tools read — click to copyHeadlines
Body copy
Social
Calls to action
Voiceover
Taglines
Product descriptions
Email subjects
Sample copy
Generated during the buildRipe when you need them. Not before.
We order from farms we've worked with for years. The bananas arrive green—that's how they should be. Put them on your counter and they'll ripen over three to five days, depending on your kitchen temperature. Once they're yellow with a few brown spots, they're ready. If you're not using them right away, move them to the fridge. They'll keep another week that way.
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