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Brand · Design Assets

Design Assets

The toolkit for Coca-Cola — marks, colours, and type. Click a colour to copy its hex; click a logo to open the full-size file for download.

Logos & marks

Click to open full size
SVG preferred. Becomes ground truth: composited exactly onto renders, never redrawn by the model.
primary
primaryprimary (web mirror)Observed⤓ Open / download
secondary
secondarysecondary (web mirror)Observed⤓ Open / download
wordmark
wordmarkThe Ribbon ConstantInferred⤓ Open / download

Colour palette

Click a swatch to copy the hex

Typography

headlineTCCC UnityWeights 700 · 900From your materials
bodyTCCC UnityWeights 400 · 700From your materials

Applications

How the identity lands on real surfaces
Red enamel shopfront signage with chrome detail in evening light.
Red enamel shopfront signage with chrome detail in evening light.
Billboard in brilliant light, red ribbon at architectural scale downtown.
Billboard in brilliant light, red ribbon at architectural scale downtown.
Chrome and red enamel letters mounted on white interior wall.
Chrome and red enamel letters mounted on white interior wall.
Contour bottle on chrome diner counter, condensation catching hard light.
Contour bottle on chrome diner counter, condensation catching hard light.
Crisp white business cards on red lacquer desk, geometric simplicity.
Crisp white business cards on red lacquer desk, geometric simplicity.
Red-printed coaster under iced glass on chrome diner table top.
Red-printed coaster under iced glass on chrome diner table top.
White t-shirt with red screen-print on painted concrete floor.
White t-shirt with red screen-print on painted concrete floor.
White cloth notebook with red foil stamp on chrome surface.
White cloth notebook with red foil stamp on chrome surface.
Glossy red shopping bag with white logo on chrome floor.
Glossy red shopping bag with white logo on chrome floor.
Etched fountain glass with rising bubbles and ice on chrome.
Etched fountain glass with rising bubbles and ice on chrome.